The installation is conceived as an ode to Dubai and its people. The connection with the audience from design critics, professionals, investors to design lovers is alike. It gives the visitors a deeper understanding and appreciation of the spirit of the Emirate.

While opening the visitors’ minds to the vast possibilities of parametric design and sound wave manipulation, Sonuslexica, through its physical form, depicts the words Peace, Growth and Harmony.

Accentuating these noble values as the key to sustainable growth of a community and indeed, the world.

Apical Reform had the honor of hosting His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai along with other dignitaries and industry leaders at their booth.